Monthly Archives: <span>April 2012</span>

The 2012 MozCon Speaker Lineup & Agenda

If there was ever an SEO event worth attending, it’s MozCon. MozCon takes place every year and is powered by the team at SEOmoz. The event sees industry leaders giving valuable talks, and we feel safe in saying that it’s impossible to attend and not walk away with some great new insight into search. Topics Read more »

Step aside Panda, Penguin’s here!

The driving force behind Google is to provide searchers with the most accurate results – this in turn keeps people using the search engine and allows for the search engine to evolve. Based on this simple concept, Google rolls out updates periodically, these updates have the aim of adjusting the Google algorithms so as to Read more »

Google+ Header Image vs Facebook Cover Photograph

There is a lot of chatter amongst social media leaders about Google+ and Facebook at the moment. There’s big competition between the two social networks and with both networks launching new layouts, this competition can be felt more than ever. There are some remarkable creatives launching brands through social media using incredible ideas for Google+’s Read more »

How to Setup Author Rich Snippets in 3 Easy Steps

As the month’s go by, we’re seeing more and more changes happening to Google’s search results page (SERP). Most of these changes are related to “rich snippets”, which are becoming increasing important when it comes to standing out in the results and receiving those much needed clicks. Rich Snippets refer to a few lines of Read more »

Welcome to Serperture

In 1997, the first documented use of the term Search Engine Optimization (SEO) was by John Audette and his company [reference]. Website owners started to recognize that ranking a website highly in search engines and increasing the visibility of websites in search engines would lead to more opportunity – the more visible your website is, Read more »