Yearly Archives: <span>2014</span>

Search Updates Roundup: December 2014

  Google Confirms Penguin Rollout Continued Into Thanksgiving Day | Search Engine Roundtable, 1 December 2014 On Thanksgiving weekend, Barry Schwartz reported a lot of buzz and chatter around a possible Thanksgiving day Penguin refresh from Google. Tweet This! Google Penguin Reversals & Fluctuations This Morning | Search Engine Roundtable, 2 December 2014 SEOs and webmasters were talking Read more »

Serperture Design of the Month: December 2014

The title of Serperture Design of the month goes to Italian design firm, AQuest. They have designed award winning websites on several occasions, so naturally their home on the web should reflect some of the awesome work they do. When landing on their homepage, their design language makes an instant impression. It is slick, clean Read more »

Featured Campaign: Facebook’s ‘Just In Case Studies’

Facebook has been working on a number of  quirky ads that they’ve been rolling out recently. The ads are sharp tutorials that are part of a series called ‘Just In Case Studies’ which show users how to achieve the more technical Facebook actions. They’ve released four short videos so far, with the best being “How Read more »

Inbound Marketing Mashup: November 2014

Long Tail CTR Study: The Forgotten Traffic Beyond Top 10 Rankings | Moz Search behavior is fundamentally changing, as users become more savvy and increasingly familiar with search technology. Tweet This! Inbound 50: The Top 50 Marketing Blogs On The Web | Inbound.org The best marketing blogs across a diverse range of marketing disciplines from thousands of top Read more »

Search Updates Roundup: November 2014

  How Panda 4.1 Should Change Your Content Strategy | Search Engine Land, 21 October 2014 Contributor Jim Yu shares proprietary data that will help you determine how the latest Panda update might affect your site — and how you should adjust. Tweet This! Factors Affecting Pigeon — A 5,000 Page Case Study | Search Engine Land, 22 Read more »

Serperture Design of the Month: November 2014

Guillaume Bouvet is a craftsman designer and he has a very slick website. Most of the site has been put together using some very clever CSS effects. The use of hover effects with calls to action prompt users to click, followed by smooth transitions when clicked. Upon entering the site, users are prompted to see Read more »

Get used to tweets from people you don’t follow in your Twitter timeline. It’s an official feature.

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Featured Campaign: Honda’s ‘The Other Side’

Honda’s most recent campaign, ‘The Other Side’, is amazing. They recently teamed up with Wieden + Kennedy London to create an incredibly well executed interactive video. The video tells the story of the Civic and sporty Civic Type R. While watching though, you can switch from the Civic’s story to the Type R’s story by holding Read more »

Inbound Marketing Mashup: October 2014

How to Write a Darn Good Sentence [SlideShare] | Hubspot Remarkable writing isn’t just for academics and authors; it’s a fundamental skill for marketers, too. The “remarkable” part is where it gets tricky. Tweet This! The Silent Benefits of PR | Both Sides Of The Table PR is an insanely valuable activity in early-stage companies. Very few investors Read more »

Search Updates Roundup: October 2014

  Panda 4.1 Analysis and Findings – Affiliate Marketing, Keyword Stuffing, Security Warnings, and Deception Prevalent | GSQ+, 29 September 2014 On Tuesday, September 23, Google began rolling out a new Panda update. Pierre Far from Google announced the update on Google+ (on Thursday) and explained that some new signals have been added to Panda (based Read more »