Author Archives: <a class="url fn n" href="http://www.serperture.com/blog/author/alessiolr" title="alessiolr" rel="me">alessiolr</a>

Inbound Marketing Mashup: February 2015

6 Scientific Principles of Persuasion All Smart Ecommerce Founders Know | Shopify When a person visits your ecommerce store, they’ve already demonstrated a very important characteristic just by being there: they have some kind of commercial intent. Tweet This! 61 tips for increasing engagement on your website | Captain UP If you’re like most people, you’re probably concerned Read more »

Search Updates Roundup: January 2015

  January 2015 Google Webmaster Report | Search Engine Roundtable, 5 January 2015 This past month in Google, we had Google tell us that the Penguin shifts are ongoing – although, it died down after that for the holidays. Tweet This! Google: Penguin Algorithm & The Engineers Took A Break | Search Engine Roundtable, 5 January 2015 During the Read more »

Serperture Design of the Month: January 2015

We all hate our alarm clocks, right? The folks from Withings Aura have built a great website that allows you to destroy alarm clocks. Why? Their new device is a more holistic approach to waking up. Hence the smashing of alarm clocks. Once you’ve smashed the first one, you can go ahead and read what Read more »

Featured Campaign: Samsung’s ‘Look At Me’ App Helps Autistic Kids Make Eye Contact

Research has shown that kids with Autism enjoy interacting with digital devices. Samsung decided to capitalise on this information by teaming up with South Korean universities to develop a free Android app developed to help kids with autism recognise facial expressions and make better eye contact. Cheil Worldwide, an ad agency, played a role in Read more »

Inbound Marketing Mashup: December 2014

20 Best Free Fonts for Your Graphic Designs 2015 | Developers Lane These fonts should get you through the entire year and we are certain you will be pleased by them. Tweet This! Learn before you build: Lean Startup Cycle in Reverse | Buildblog The Lean Startup Methodology (LSM) is one of the most popular ways for startups Read more »

Search Updates Roundup: December 2014

  Google Confirms Penguin Rollout Continued Into Thanksgiving Day | Search Engine Roundtable, 1 December 2014 On Thanksgiving weekend, Barry Schwartz reported a lot of buzz and chatter around a possible Thanksgiving day Penguin refresh from Google. Tweet This! Google Penguin Reversals & Fluctuations This Morning | Search Engine Roundtable, 2 December 2014 SEOs and webmasters were talking Read more »

Serperture Design of the Month: December 2014

The title of Serperture Design of the month goes to Italian design firm, AQuest. They have designed award winning websites on several occasions, so naturally their home on the web should reflect some of the awesome work they do. When landing on their homepage, their design language makes an instant impression. It is slick, clean Read more »

Featured Campaign: Facebook’s ‘Just In Case Studies’

Facebook has been working on a number of  quirky ads that they’ve been rolling out recently. The ads are sharp tutorials that are part of a series called ‘Just In Case Studies’ which show users how to achieve the more technical Facebook actions. They’ve released four short videos so far, with the best being “How Read more »

Inbound Marketing Mashup: November 2014

Long Tail CTR Study: The Forgotten Traffic Beyond Top 10 Rankings | Moz Search behavior is fundamentally changing, as users become more savvy and increasingly familiar with search technology. Tweet This! Inbound 50: The Top 50 Marketing Blogs On The Web | Inbound.org The best marketing blogs across a diverse range of marketing disciplines from thousands of top Read more »

Search Updates Roundup: November 2014

  How Panda 4.1 Should Change Your Content Strategy | Search Engine Land, 21 October 2014 Contributor Jim Yu shares proprietary data that will help you determine how the latest Panda update might affect your site — and how you should adjust. Tweet This! Factors Affecting Pigeon — A 5,000 Page Case Study | Search Engine Land, 22 Read more »