Category Archives: Keyword Research

The rise of “not provided” in Google Analytics

It was over a year ago that Google announced some privacy policy changes which were to deny Google Analytics access to keyword data used by people who were signed into a Google account. In other words, if someone performed a search and landed up at your website via a specific keyword, this keyword would no Read more »

Keyword analysis through organic traffic to pages

There are many ways to do keyword analysis, but as Google slowly but surely pushes for a “logged in” world, so will the “(not provided)” results increase and so will keyword analysis become harder and harder. At some point we imagine that “(not provided)” will make up for 90 to 100 percent of keyword data Read more »