Category Archives: Marketing Tools

Maximize your Bufferapp click-throughs

Before we get into this post we’d like to give a quick introduction to two applications that we’re going to talk about, Bufferapp and FollowerWonk. Bufferapp – Buffer makes it super easy to share any page you’re reading. Keep your Buffer topped up and we automagically share posts for you through the day. In other words, Read more »

Get notified when search results change

Getting your website onto Page 1 of Google is a task that most website publishers aim for. Having that position is almost a guarantee that you’ll receive more traffic. How you get there involves a good understanding of search engine optimization, as we all know, but what a lot of people forget to look at is what Read more »

Boost your fan base with Facebook Offers

If you’re familiar with FourSquare, you’ll know that as an establishment you’re able to align an offer with your establishment which activates based on certain criteria. One sample might be offering a free coffee when a person checks into your establishment for the first time, another might be offering the mayor of the establishment a Read more »

Introducing: The Structured Data Testing Tool

Not too long ago, we blogged about how to go about setting up author rich snippets in 3 easy steps and in the tutorial we spoke about Google’s Rich Snippet Testing Tool. Well, Google have renamed the tool to the Structured Data Testing Tool and made some great additions. Instead of showing a somewhat messy Read more »

Adding your Klout score to your Twitter feed

A company in Cape Town called iMod Digital recently launched a document called Social Network Numbers. The document outlines some fascinating numbers behind the most popular social networks on the Internet. The document shows that Twitter has over 165 million users, who send more than a billion tweets daily. It doesn’t end there, roughly a million Read more »

What Your Klout Score Says About You And Why It Matters

Klout, a startup based in San Francisco, wants to track the influence of every person online and give them a score out of 100. It is similar to Google’s attempt to rank every web page’s relevance. If you’re a Twitter user and your updates are public, you have a Klout score. You can link your Read more »