Category Archives: Trends

Featured Campaign: Samsung’s ‘Look At Me’ App Helps Autistic Kids Make Eye Contact

Research has shown that kids with Autism enjoy interacting with digital devices. Samsung decided to capitalise on this information by teaming up with South Korean universities to develop a free Android app developed to help kids with autism recognise facial expressions and make better eye contact. Cheil Worldwide, an ad agency, played a role in Read more »

Featured Campaign: Facebook’s ‘Just In Case Studies’

Facebook has been working on a number of  quirky ads that they’ve been rolling out recently. The ads are sharp tutorials that are part of a series called ‘Just In Case Studies’ which show users how to achieve the more technical Facebook actions. They’ve released four short videos so far, with the best being “How Read more »

Featured Campaign: Honda’s ‘The Other Side’

Honda’s most recent campaign, ‘The Other Side’, is amazing. They recently teamed up with Wieden + Kennedy London to create an incredibly well executed interactive video. The video tells the story of the Civic and sporty Civic Type R. While watching though, you can switch from the Civic’s story to the Type R’s story by holding Read more »

Featured Campaign: Volkswagen: Charge Up for e-Golf App Challenge

This campaign by Volkswagen has been doing the rounds online lately. It’s easy to see why. Their campaign is incredibly smart, yet simple. Volkswagen developed an app that uses smartphones’ charging hardware to power an app and engage with users. By charging their smartphones, something that people do every day, users receive a raffle ticket Read more »

Featured Campaign: Adobe Woo Woo Social Campaign

Many marketers are sure to find the scene familiar. A fictional company went all out trying to establish a presence on a social network, only to see the platform’s popularity dwindle when their target audience’s parents signed up. The social platform, Woo Woo, is also fictional and was conceived by Adobe and their ad agency, Read more »

Meme of the Moment: Guy Pulls Out Sign for Kiss Cam

In the States and Canada, they have a ‘kiss cam’ that has become a social game at sporting events. It’s usually a distraction between timeouts or halftime. How it works is that the cameras scan the crowd and selects a couple and shows them on the Jumbotron screen. Couples are then encouraged to kiss. Couples Read more »

Meme of the Moment: Thamsanqa Jantjie Fake Sign Language Interpreter

In December last year, our nation lost an icon. Nelson Mandela passed away and a memorial was held at the FNB Stadium. It was attended by over 70 presidents and prime ministers. However, the powers that be managed to have a fake sign language interpreter provide his services for this sombre occasion of such a Read more »

Meme of the Moment: The 60 Year Old Girl

We share photos on the internet, specifically social networks on a nearly daily basis. However, it’s usually a good idea to exercise some caution before sharing some of your photos. You should also be careful of where you share those pictures. Unlucky reddit user, Beerdrummer, uploaded a shot of his wife as a little girl Read more »

Meme of the Moment: Cats in Tights

You’ve got to love the internet. Just when you thought you’ve seen it all, someone out there proves you wrong. There does seem to be a common love for cats though and this week we proudly present cats in tights. Yes, it’s a thing. There’s even a Tumblr dedicated to it over at meowfit.tumblr.com.   Read more »

Meme of the Moment: Scarlett Johansson Falls

This meme took a while to come into play, considering how quickly things move on the internet. Back in December 2012, Scarlett Johansson took an unfortunate tumble, and being a world famous actress, the moment got caught by a photographer. Now in early October 2013, the Scarlett Johansson Falls meme has taken over the internet. Read more »