Privacy Policy
Here at Serperture™ we recognise that privacy is important. This Privacy Policy applies to all of the products, websites and services offered by Serperture™ (collectively referred to as Serperture™ “tools”), which include, but are not limited to: the Serperture™ Report Tool, the Serperture™ Blog and the Serperture™ Affiliate Program.
We promise to respect your private information. This Privacy Policy is intended to describe the information we collect, how that information is collected, how it may be used, with whom it may be shared, and what your choices are regarding such uses and disclosures. By using the Serperture™ tools, you are accepting the practices outlined in this Privacy Policy.
The information we collect, how we collect it and how we protect it:
In order to provide you with our full range of tools, we may collect the following types of information:
The level of information Serperture™ collects depends on the level of your use. When you sign up for a Serperture™ account or other Serperture™ tool, such as the Blog or Affiliate Program that requires registration, we ask you for the following personal information: Username and email address. In addition, we may ask you for the following optional information: Full name, website, country, birth date, company, company address, SEO expertise, company email and company logo. This information is collected in order to allow certain users the ability to create personalised Serperture™ generated reports and to allow certain users the ability to build a private profile for internal records.
The following information is collected about your clients when using certain Serperture™ tools, should you choose to enter this information: Client name, client address, client city, client state, client country, client website, client phone numbers, client billing address and other miscellaneous client information. These details are collected through a My Clients centre, which allows you to manage your clients. These details are only visible to you.
The following information is collected in the process of running a report: The website URL of the website being accessed for the purposes of generating a report, and the IP Address from which the request to run the report came. The website URL information is visible only to you in the process of running a report, or on a physically printed out Serperture™ generated report.
You can use your Twitter™ account to receive updates from Serperture™. The username provided will be visible on the Blog under your profile. All optional information provided is not displayed on the website for public access. You can change your information by logging into the “My Account” page. Serperture™ partners with a secure payment gateway to provide a safe payment procedure. For certain tools, we may contact you in order to provide you with a better user experience and to allow us to provide an improved service. You may opt out of all routine notifications, but Serpeture™ may from time to time send you information that is critical / essential to your continued use of the product.
Why we collect personal information:
Serperture™ uses the collected information for the general purposes of identification and authentication, contact, research, billing, and services improvement. Serperture™ will not share your email address, or other personally identifying information with third parties, except in the case of payment processors, who provide services on our behalf. The service providers may have access to any personal information required to perform their services, but may not share such information for any other purpose. In some cases, we may process and share personal information in accordance with a legal order to so do, by an authorised legal authority. If we use the information collected in a manner different to the purpose for which it was collected, we will ask your consent prior to doing so. You may decline to submit personal information to any of the Serperture™ tools, in which case Serperture™ may not be able to provide those services to you.
What tracking information does Serperture™ collect?
Your browser will install a cookie on your computer when you visit the Serperture™ website. A cookie is a message given to a web browser by a web server, which is stored by the browser in a text file. The message is sent back to the server whenever the browser subsequently requests a page from the server. Cookies are required to use Serperture™ tools. They facilitate access to the Serperture™ website and personalise your experience whilst utilising our tools.
Cookies are used to establish the session, which will be used in the event of you logging in or signing up. Once you have signed in to Serperture™, cookies are used to track whether you have opted in to be ‘remembered’ through the use of a persistent cookie; to track your user preferences within Serperture™; and to track the Knowledgebase Scroll position to maintain its state over page loads.
Changes to this policy:
Please note that this Privacy Policy may change at any time. We will not reduce your rights under this policy without your expressed consent. Any changes to this policy will be posted on this page, and if changes are significant, we will provide a more prominent announcement (which may or may not include email notification). Each version of this policy will be identified at the top of the page with its respective date.
Last Updated: 30th March 2012