Measuring Your Social Media Efforts Effectively | iMod Digital More companies are starting to understand the importance of social media, but is their strategy working? This post shares some great pointers on how businesses can measure their efforts effectively.
Quality Score Explained By A Former Googler | Search Engine Land With ad space continually expanding at the top of the page, it has become increasingly important to improve the quality score of your ads. This post breaks down quality score for the broader audience.
How Google May Classify Pages Using Hierarchical Categories in URLs | SEO by the Sea Google was recently granted an updated version of a patent that takes a look at how the search engine may use directories in URL structures to help it better understand a website’s key categories. This post takes a look at the potential implications.