Inbound Marketing Mashup: March 2013


Inbound Marketing Mashup of the month

At Serperture, we’re committed to delivering quality content to our audience. While the topics range from opposite sides of the digital marketing spectrum, our main focus will always be inbound marketing. The internet is filled with information, but as you know, it can be difficult separating the signal from the noise. We’re searching all corners of the web to present you with the top 10 inbound marketing posts every month.

Google Introduces Tool to Calculate Mobile ROI | Mashable 

Google introduced their Full Value of Mobile Calculator on Tuesday, a web based application that allows marketers to monitor how many sales leads started on mobile.

4 Signs You Should Invest in SEO Now | Distilled

This straightforward article outlines four major areas you should be focusing on, how to check those areas and how to fix them. This article is practical, gets to the point and contains no fluff.

Back to the Future: Forecasting Your Organic Traffic | SEOmoz

This post is particularly lengthy and technical as it draws in some statistics. However, it is very well written and explains the importance of forecasting for your inbound marketing efforts. Oh, and it uses the Back To The Future movies as an analogy. It doesn’t get any cooler than this.

How To Estimate The Traffic Opportunity For Multinational Campaigns | Search Engine Land

If you need to know how to understand the revenue opportunity available to your brand globally, this in-depth post explains what you need to do to get relevant results.

HubSpot Makes Twitter Analytics Easier With RetweetLab Tool | Fast Company

HubSpot has introduced a new analytics tool that will help companies and brands use Twitter better by analysing their last 1000 tweets and and presenting them with data to show why their most popular tweets were retweeted.

Innovation debt | Peter Bell

Peter Bell explains what innovation debt is, what it costs and how to avoid it.

Get In Front of Your Audience With Really Targeted Outreach | SEO Gadget

Richard Baxter explains why guest posting may not be the most effective strategy for link building, and why ‘it’s not marketing.’

SEO Finds In Your Server Log | SEOmoz

A step by step guide on analysing your server logs and uncovering server and response code errors.

Micro Data & Guide To Generating Rich Snippets | SEO Gadget

Another in depth guide to generating rich snippets which is packed with information. It is quite lengthy, and a PDF version has been made available to download.

Improving The Activity Stream In Social Reports | Google Analytics Blog

Google Analytics has introduced two new reports that make it easier to see the conversations and engagement around your content. A quick read that outlines the additions.

Are there any other inbound marketing articles that you’ve read recently that you’ve found particularly valuable? Tell us about them in the comments below.



  1. ChrisM

    April 1, 2013 at 6:05 pm - Reply

    Thank you very much for the post Alessio, super useful having a list of the top articles to read over!

    1. alessiolr

      April 3, 2013 at 9:51 pm - Reply

      Sure thing, Chris. Glad you enjoy it. Yeah, always handy to have a recap of useful articles of the month.

  2. ChrisM

    April 4, 2013 at 4:03 pm - Reply

    I definitely think it’s going to be a great feature on the site – there’s just too much information being produced on a daily basis to keep up to date – you know how it goes! So this will give us a space to catch up on the best of the best in a managed “packet”.

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