Inbound Marketing Mashup: March 2013
At Serperture, we’re committed to delivering quality content to our audience. While the topics range from opposite sides of the digital marketing spectrum, our main focus will always be inbound marketing. The internet is filled with information, but as you know, it can be difficult separating the signal from the noise. We’re searching all corners of the web to present you with the top 10 inbound marketing posts every month.
Google introduced their Full Value of Mobile Calculator on Tuesday, a web based application that allows marketers to monitor how many sales leads started on mobile.
4 Signs You Should Invest in SEO Now | Distilled
This straightforward article outlines four major areas you should be focusing on, how to check those areas and how to fix them. This article is practical, gets to the point and contains no fluff.
This post is particularly lengthy and technical as it draws in some statistics. However, it is very well written and explains the importance of forecasting for your inbound marketing efforts. Oh, and it uses the Back To The Future movies as an analogy. It doesn’t get any cooler than this.
How To Estimate The Traffic Opportunity For Multinational Campaigns | Search Engine Land
If you need to know how to understand the revenue opportunity available to your brand globally, this in-depth post explains what you need to do to get relevant results.
HubSpot Makes Twitter Analytics Easier With RetweetLab Tool | Fast Company
HubSpot has introduced a new analytics tool that will help companies and brands use Twitter better by analysing their last 1000 tweets and and presenting them with data to show why their most popular tweets were retweeted.
Innovation debt | Peter Bell
Peter Bell explains what innovation debt is, what it costs and how to avoid it.
Richard Baxter explains why guest posting may not be the most effective strategy for link building, and why ‘it’s not marketing.’
SEO Finds In Your Server Log | SEOmoz
A step by step guide on analysing your server logs and uncovering server and response code errors.
Another in depth guide to generating rich snippets which is packed with information. It is quite lengthy, and a PDF version has been made available to download.
Improving The Activity Stream In Social Reports | Google Analytics Blog
Google Analytics has introduced two new reports that make it easier to see the conversations and engagement around your content. A quick read that outlines the additions.
Are there any other inbound marketing articles that you’ve read recently that you’ve found particularly valuable? Tell us about them in the comments below.