How To Run an Effective Competition on Instagram
Facebook’s big acquisition, Instagram, is growing in leaps and bounds. Even though there was a little hiccup regarding their terms and services recently, the photo based social network boasts over 90 million active users.
The reason for Instagram’s success is quite simple. It’s visual. Not much text to read and it is easy to scroll through your feed and get your fix for the day. It’s extremely easy to skim through all the content and all it takes is a double tap to like a picture, as opposed for searching for a little button.
Knowing how to run an effective competition on Instagram can be valuable if done correctly, by increasing a brand’s visibility.
Firstly, companies should look at getting started on Instagram some time before the competition gets started. This will get the brand’s audience aware of their account and by posting regularly, it will also familiarise them with the platform.
Sharing enticing photos is half the work done, but getting them seen is another. By sharing their competition to relevant social networks, like Twitter, Facebook, Pinterest and even their blog, brands can create more awareness. Instagram also allows users to share to Twitter, Facebook, Facebook Pages, Tumblr, Foursquare and Email.
Integrate Instagram With Your WordPress Blog
There are plugins available for WordPress that allow for Instagram integration, whether in blog posts or in the sidebar. These plugins are easy to configure and can also be set up to only feature photos that have a specific hashtag.
Let the contest run for an extended duration. This allows for contestants to prepare themselves for the competition and submit their photos.
Creating a unique hashtag for a competition allows for it to be searched for on Instagram. This will allow contestants to see the other work that has been submitted and create more interest. Make sure that the hashtag isn’t being used by doing a quick hashtag search on Instasgram.
Feature The Contestants
The contestants are what make the contest. Feature the best picture submitted the previous day. This adds to further motivation to enter, as features often bring more likes, comments and followers for the featured contestant, and further exposure for the contest.
Setting rules can be helpful as it can get contestants to create awareness. I’ve noticed that by instructing contestants to use the contest’s hashtag, challenging three friends to take part and directing them to the brand’s Instagram profile, the brand gets more followers, which in turn creates more awareness for the brand.
Give Away Awesome Prizes
Everyone loves winning something. The more awesome it is, the more popular the contest will be, resulting in greater participation. Remember that awesome does not necessarily have to mean expensive.
Knowing how to run an effective competition on Instagram can be a great benefit to brands, and with every new contest come new challenges. The points that have been discussed are a great framework to get started.