Featured Campaign: Facebook’s ‘Just In Case Studies’

Facebook has been working on a number of  quirky ads that they’ve been rolling out recently. The ads are sharp tutorials that are part of a series called ‘Just In Case Studies’ which show users how to achieve the more technical Facebook actions. They’ve released four short videos so far, with the best being “How To Block Someone”. The video tells the story of a girl breaking up with a guy and then blocking him, with a narrator guiding us as the story unfolds. The tutorials are well shot, relatable and useful.

 

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