Featured Campaign: Samsung’s ‘Look At Me’ App Helps Autistic Kids Make Eye Contact
Research has shown that kids with Autism enjoy interacting with digital devices. Samsung decided to capitalise on this information by teaming up with South Korean universities to develop a free Android app developed to help kids with autism recognise facial expressions and make better eye contact.
Cheil Worldwide, an ad agency, played a role in the game’s development. The game is titled ‘Look at me’, and after eight weeks of testing, more than half the parents surveyed reported and improvement in eye contact.